Friday, February 6, 2026

TV Quote of the Day (‘All in the Family,’ As Archie Addresses His Bar’s Customers on Super Bowl Sunday)

Archie Bunker [played by Carroll O’Connor]: “Before the second half starts here, I just want to take the opportunity to express my, whaddyacallit, gratitude and depreciation to all my loyal friends and customers here who are here with me today to share with me in watching this magnificent sportin' event.” —All in the Family, Season 8, Episode 16, “Super Bowl Sunday,” original air date Jan. 15, 1978, 78, teleplay by Bob Weiskopf, Bob Schiller, and Johnny Speight, directed by Paul Bogart

One difference between this Super Bowl and the one 48 years ago: “this magnificent sportin' event” concludes the NFL season three weeks later. Way too long, as far as I’m concerned.

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