When Edna St. Vincent Millay wrote this in the
Roaring Twenties, the advertising industry was evolving from simply announcing
a new product to persuading consumers that it couldn’t possibly live without it.
But imagine how she would have reacted if she had
managed to live two decades longer, into the “Mad Men” era!
(For a crisply written summary of advertising in the
1920s and how it compares to today, I urge you to read Maggie Terry’s blog post on the Website for
the Alabama firm Auburn Advertising.)
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