“Broadly speaking, the dudebro candidate is more about vibes and style than about policy or platform. Picking up on the attitude and aesthetics of the manosphere, he is out to court attention, the tonal opposite of politic or cautious. This is a guy who openly disparages the need to watch what you say—and that's part of the appeal. Running for office almost as an act of defiance, the dudebro offers a potent brew of strong masculine energy, cross-party populist fury, frat-boy antics and straight-talk authenticity.”— American journalist, correspondent, editor, and author Pamela Paul, “Politics With Swagger. Meet the Dudebros,” The Wall Street Journal, June 13-14, 2026
First, the “Tech Bros”; now, “The Dudebros.” I wish the whole bunch would just bro away!
Well, one such “Dudebro,” reality TV star Spencer Pratt lost his bid for LA Mayor a month ago—and, by the end of the week, one more is likely to fall by the wayside. All kind of questions had been swirling about the Democratic primary winner for U.S. Senator from Maine, Graham Platner, even before the weekend.
But now, with a claim from a woman he dated that he had raped her several years ago—and the subsequent withdrawal of endorsements by prominent Democrats and a threat by the Democratic Senatorial Campaign Committee not to invest in his campaign if he remains on the ballot—it’s hard to see him continuing.
Pamela Paul identifies Donald Trump as the prototype “dudebro
candidate,” though I would argue that the real forerunner of this type was
former wrestler turned Minnesota Governor Jesse Ventura.
In any case, Trump won’t be going away any time, insulated
from accountability by an acquiescent Supreme Court and GOP majorities in the
House and Senate, as well as from so many gaffes and missteps that anyone else
would have disappeared from the scene a long time ago. (Consider this: while Platner
has one unadjudicated sexual assault charge against him, Trump has had at least
two dozen women who accused him of sexual misconduct---and a civil jury
found him liable for sexual abuse against E. Jean Carroll.)
The “Tech Bros” are unlucky to go away any time soon,
either—unless one or more fall out with Trump, as almost happened with Elon
Musk.
“Frat-boy antics” might be one description for this entire
crew, but I prefer “obnoxiousness.” It’s an indictment of our time that these
men are able to come out of nowhere and be seriously considered for high
positions in government or business.
(The image accompanying this post, showing Pamela
Paul at the 2019 Texas Book Festival in Austin, Texas, was taken Oct. 26, 2019,
by Larry D. Moore.)

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