“There's a gargantuan economy around the alleged art of bracket expertise, and even a bespoke term, ‘bracketology,’ which is so groan-worthy it should be flown out to the middle of the ocean, detonated, and never be allowed to recirculate back into the language. In the coming days you will hear from people who will lecture you persuasively about the merits of a program you didn’t even consider. You will consult the worthy services of the Journal's famous ‘Blindfolded Bracket’ March Madness machine. All of this information has the potential to be useful, but the end result will be the same: We are all going to lose to someone who filled out their bracket while riding down to the lobby in an elevator.”—Sports columnist Jason Gay, “A Loser’s Guide to the Madness,” The Wall Street Journal, Mar. 14, 2023
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