“[F]ast-food chains must start thinking outside the
Jack in the Box to tailor the menu to local tastes. Stir-fried piranha will
work in the Amazon, but maybe not in the Hindu Kush. Panda Express is not going
to take off in the tropics if the clientele thinks that lunch actually contains
fried panda. Breakfast tacos won't fly off the griddle in remote, taco-stuffed
districts of the Yucatan.” —Joe Queenan, “Exotic Locales Need Better Fast
Food,” The Wall Street Journal, Jan.
28-29, 2017
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