“Ivy League football teams should slash ticket
prices from whatever they charge now to 99 cents. That way, the gridiron-loving
public might say: I don't care how bad Dartmouth-Columbia games are. For 99
cents, I'm in. Actually, if you've seen Ivy League football, that might still
be a bit steep.”—Joe Queenan, “Moving Targets: Lessons From Amazon's Sale on Its Fire Phone,” The Wall Street Journal, September 13,
2014
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