“Internal propaganda is one way to create true
believers out of workers. Missions are repeated like chants, offices
wallpapered in slogans, and branded T-shirts bring corporate identity to the
bar. Programmes that make praising peers almost obligatory complete the circle.
Employees see their CEO not as the person who pays their wages but as the
living embodiment of their values. Now, these leaders have a challenge that
can't be solved by high fives and zings: how to live up to employees'
expectations in darker times.”— Hannah Kuchler,
“Virtual High-Fives,” Financial Times, May
20-21, 2017Saturday, August 26, 2017
Quote of the Day (Hannah Kuchler, on ‘Internal Propaganda’ Among Tech Companies)
“Internal propaganda is one way to create true
believers out of workers. Missions are repeated like chants, offices
wallpapered in slogans, and branded T-shirts bring corporate identity to the
bar. Programmes that make praising peers almost obligatory complete the circle.
Employees see their CEO not as the person who pays their wages but as the
living embodiment of their values. Now, these leaders have a challenge that
can't be solved by high fives and zings: how to live up to employees'
expectations in darker times.”— Hannah Kuchler,
“Virtual High-Fives,” Financial Times, May
20-21, 2017
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