“Because we aren’t born
with vocabulary for everything we might want to talk about, we have to develop
new vocabulary for new concepts. And the terms we use have to be transparent
enough that other people know what we’re talking about. So if there’s a new
virus, for example, if I just call it a blicket, or a dropsy, then I invent the
necessary words, but no one knows what I’m talking about. So it’s natural to
reach for a metaphor, then people can understand it in terms something similar,
which works since people know it’s not literally true, but it would
nevertheless give them a leg up in understanding the new term. For example, we
talk in mixed metaphors a little bit when we talk about a meme ‘going viral’,
when something gets passed on to others, and lots of people who receive it pass
it on in turn, and so on, resulting in an exponential explosion. The metaphor
is of exponential, viral, replication. That’s the way viruses work. And you
understand that even if you don’t know the concept of exponential growth. Even
if you don’t remember your high school math, the metaphor allows you to
understand the concept.
“In fact, when a metaphor
becomes useful enough, it ceases to be metaphorical. People forget its origin
and it just becomes a word in the language. It’s actually quite astonishing how
much of our language is, or at least was, metaphorical. It’s actually not so
easy to find language that wasn’t originally metaphorical.”— Canadian-American
cognitive psychologist, psycholinguist, popular science author, and public
intellectual Steven Pinker, quoted by Angela Tan, “Interview: Steven
Pinker,” Philosophy Now, February/March 2024
The accompanying image of
Steven Pinker was taken Oct. 4, 2023, by Christopher Michel.
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