“Sad to say, many people are still put off by the rigmarole and ritual of classical concert venues and particularly by opera houses. For a hundred reasons, ranging from dress code and ticket prices to clapping etiquette and audience social mix, they feel out of place. So, a venue where everyone feels ‘out of place’—in a good way, because it’s never been a classical venue before—can be a good leveler.”—English music critic and cultural writer Richard Morrison, “Opinion: Can Classical Concerts in Unlikely Settings Attract New Audiences?”, BBC Music Magazine, June 2023
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