Photo of the Day: ‘#SetintheStreet,’ in Times Square

In the background of this photo I took the other morning on my way to work is #SetintheStreet. The set display, by thirtysomething photographer Justin Bettman, grew out of unwanted materials and furniture, mostly found on the street. .

Late last year, when it was located elsewhere in the city outside of Times Square, this ongoing arts project attracted so much attention that New York Magazine named it #13 among “Reasons to Love New York.” From April 15 to 20, when this intentional bit of ephemera sits in Times Square, it promises to garner even more notice.

Even at the point when I caught up with it yesterday, as you can see in the foreground of this photograph, people were training their cameras on this small set in the big city, a flock of Martin Scorseses in training.