Wednesday, January 27, 2016

Quote of the Day (‘The Economist,’ on Disney’s ‘Industrialisation of Mythology’)

“The first Star Wars title since Lucasfilm, the owner of the franchise, was acquired by Disney in 2012 for $4.1 billion, it [“The Force Awakens”] represents more than just the revival of a beloved science-fiction series. It is the latest example of the way Disney has prospered over the past decade from a series of shrewd acquisitions…. Having bought Pixar, Marvel and Lucasfilm, Disney has skilfully capitalised on their intellectual property—and in so doing, cemented its position as the market leader in the industrialisation of mythology. Its success rests on its mastery of the three elements of modern myth-making: tropes, technology and toys.”—“Star Wars, Disney and Myth-Making: How One Company Came to Master the Business of Storytelling,” The Economist, Dec. 19, 2015

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