Movie Quote of the Day (‘Spaceballs,’ As ‘Yogurt’ Explains Blockbuster Moneymaking)

Yogurt [played by Mel Brooks]: “Merchandising, merchandising, where the real money from the movie is made! Spaceballs-the T-shirt, Spaceballs-the Coloring Book, Spaceballs-the Lunch box, Spaceballs-the Breakfast Cereal, Spaceballs-the Flame Thrower.”

[turns it on]

Dink, Dink, Dink, Dink, Dink, Dink: “Ooooh!”

Yogurt [reacts to Dinks]: “The kids love this one.”

[A Dink hands him a doll that looks likes Yogurt.]

Yogurt: “And last but not least, Spaceballs the doll: me.”

[Pulls string]

Doll: “‘May the schwartz be with you!’”

Yogurt [kisses the doll]: “Adorable.”— Spaceballs (1987), screenplay by Mel Brooks, Thomas Meehan, and Ronny Graham, directed by Mel Brooks