Quote of the Day (Christopher Buckley, Defining a Wall Street Term Much in Vogue Recently)

“Downside. Term preferred by brokers to describe financial calamity. Considered less alarming to client’s ear than ‘loss,’ ‘crater,’ ‘nosedive,’ ‘tank,’ ‘flameout,’ ‘bankruptcy,’ ‘Chapter 11,’ or ‘destitution.’ Often used in conjunction with ‘potential,’ ‘risk’ and ‘exposure,’ all belonging to the client. Compare: Downturn—What a stock will experience as soon as you have bought it. Down—Direction of a human being after leaping out the window of an office building following a call from a broker.” —American humorist and novelist Christopher Buckley, “Shouts and Murmurs: A No-Bull Guide to Investment Terms,” The New Yorker, July 9, 2001