Quote of the Day (‘The Economist,’ on Disney’s ‘Industrialisation of Mythology’)
“The first Star Wars title since Lucasfilm, the
owner of the franchise, was acquired by Disney in 2012 for $4.1 billion, it
[“The Force Awakens”] represents more than just the revival of a beloved
science-fiction series. It is the latest example of the way Disney has
prospered over the past decade from a series of shrewd acquisitions…. Having
bought Pixar, Marvel and Lucasfilm, Disney has skilfully capitalised on their
intellectual property—and in so doing, cemented its position as the market
leader in the industrialisation of mythology. Its success rests on its mastery
of the three elements of modern myth-making: tropes, technology and toys.”—“Star Wars, Disney and Myth-Making: How One Company Came to Master the Business of Storytelling,” The Economist, Dec. 19, 2015
“The first Star Wars title since Lucasfilm, the
owner of the franchise, was acquired by Disney in 2012 for $4.1 billion, it
[“The Force Awakens”] represents more than just the revival of a beloved
science-fiction series. It is the latest example of the way Disney has
prospered over the past decade from a series of shrewd acquisitions…. Having
bought Pixar, Marvel and Lucasfilm, Disney has skilfully capitalised on their
intellectual property—and in so doing, cemented its position as the market
leader in the industrialisation of mythology. Its success rests on its mastery
of the three elements of modern myth-making: tropes, technology and toys.”—“Star Wars, Disney and Myth-Making: How One Company Came to Master the Business of Storytelling,” The Economist, Dec. 19, 2015
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