Quote of the Day (Joe Queenan, on How to Boost Sales for Ivy League Football)

“Ivy League football teams should slash ticket prices from whatever they charge now to 99 cents. That way, the gridiron-loving public might say: I don't care how bad Dartmouth-Columbia games are. For 99 cents, I'm in. Actually, if you've seen Ivy League football, that might still be a bit steep.”—Joe Queenan, “Moving Targets: Lessons From Amazon's Sale on Its Fire Phone,” The Wall Street Journal, September 13, 2014